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Projects Details

Real Estate

Client Overview

A mid-sized residential real estate agency specializing in luxury properties aimed to generate high-quality leads for their listings and stand out in a competitive local market. Despite a diverse portfolio of properties, the client faced challenges in attracting motivated buyers and maintaining a steady stream of inquiries.

Challenges

  1. Low Lead Quality: The agency struggled with a high volume of irrelevant inquiries, wasting valuable time and resources.
  2. High Competition: Competing with well-established realtors and property platforms made standing out in search results and ads challenging.
  3. Ineffective Website Performance: The existing website was not optimized for conversions, resulting in low engagement and high bounce rates.
  4. Underperforming Ads: Previous PPC campaigns were costly, with low click-through rates (CTR) and poor ROI.

Our Approach

  1. In-Depth Market Research
  • Conducted competitive analysis to identify target audience preferences and key competitors’ strategies.
  • Defined buyer personas, focusing on high-income individuals interested in luxury properties.
  1. Revamping PPC Campaigns
  • Designed highly targeted Google Ads using specific keywords, such as “luxury homes for sale in [City].”
  • Launched Google Display Ads featuring high-quality images and retargeting campaigns for visitors who viewed listings but didn’t convert.
  • A/B tested ad copy, headlines, and visuals to maximize CTR and lower cost-per-click (CPC).
  1. Social Media Marketing
  • Created visually engaging ads on Instagram and Facebook featuring 360-degree virtual tours and lifestyle-focused content to highlight the properties’ unique features.
  • Leveraged geo-targeted ads to reach potential buyers in affluent neighborhoods.
  • Introduced interactive Instagram Stories and polls to engage potential buyers.
  1. Landing Page Optimization
  • Redesigned landing pages for property listings to include clear calls-to-action (CTAs), high-quality visuals, and virtual tour integrations.
  • Streamlined lead capture forms, reducing friction and increasing conversions.
  1. Retargeting Campaigns
  • Implemented dynamic retargeting ads that displayed properties recently viewed by users, reminding them to revisit the listings.
  • Personalized email campaigns were sent to leads who didn’t complete inquiries, offering exclusive updates and private tours.

Results

  • 65% Increase in Qualified Leads: Optimized ads and targeted campaigns attracted buyers genuinely interested in luxury properties.
  • 40% Decrease in Cost-Per-Lead: Strategic keyword targeting and ad optimization significantly reduced acquisition costs.
  • 35% Increase in Website Engagement: Enhanced landing pages led to higher session durations and a 20% decrease in bounce rates.
  • 25% More Conversions from Retargeting: Dynamic ads and follow-up emails successfully re-engaged potential buyers, converting them into actionable leads.

Conclusion

Through a combination of PPC, social media marketing, and website optimization, we transformed the client’s lead generation strategy, delivering high-quality inquiries while reducing acquisition costs. By aligning digital efforts with the needs of the luxury real estate market, we helped the agency establish itself as a trusted name and significantly grow its pipeline of potential buyers.

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