Projects Details
Real Estate

Client Overview
A mid-sized residential real estate agency specializing in luxury properties aimed to generate high-quality leads for their listings and stand out in a competitive local market. Despite a diverse portfolio of properties, the client faced challenges in attracting motivated buyers and maintaining a steady stream of inquiries.
Challenges
- Low Lead Quality: The agency struggled with a high volume of irrelevant inquiries, wasting valuable time and resources.
- High Competition: Competing with well-established realtors and property platforms made standing out in search results and ads challenging.
- Ineffective Website Performance: The existing website was not optimized for conversions, resulting in low engagement and high bounce rates.
- Underperforming Ads: Previous PPC campaigns were costly, with low click-through rates (CTR) and poor ROI.
Our Approach
- In-Depth Market Research
- Conducted competitive analysis to identify target audience preferences and key competitors’ strategies.
- Defined buyer personas, focusing on high-income individuals interested in luxury properties.
- Revamping PPC Campaigns
- Designed highly targeted Google Ads using specific keywords, such as “luxury homes for sale in [City].”
- Launched Google Display Ads featuring high-quality images and retargeting campaigns for visitors who viewed listings but didn’t convert.
- A/B tested ad copy, headlines, and visuals to maximize CTR and lower cost-per-click (CPC).
- Social Media Marketing
- Created visually engaging ads on Instagram and Facebook featuring 360-degree virtual tours and lifestyle-focused content to highlight the properties’ unique features.
- Leveraged geo-targeted ads to reach potential buyers in affluent neighborhoods.
- Introduced interactive Instagram Stories and polls to engage potential buyers.
- Landing Page Optimization
- Redesigned landing pages for property listings to include clear calls-to-action (CTAs), high-quality visuals, and virtual tour integrations.
- Streamlined lead capture forms, reducing friction and increasing conversions.
- Retargeting Campaigns
- Implemented dynamic retargeting ads that displayed properties recently viewed by users, reminding them to revisit the listings.
- Personalized email campaigns were sent to leads who didn’t complete inquiries, offering exclusive updates and private tours.
Results
- 65% Increase in Qualified Leads: Optimized ads and targeted campaigns attracted buyers genuinely interested in luxury properties.
- 40% Decrease in Cost-Per-Lead: Strategic keyword targeting and ad optimization significantly reduced acquisition costs.
- 35% Increase in Website Engagement: Enhanced landing pages led to higher session durations and a 20% decrease in bounce rates.
- 25% More Conversions from Retargeting: Dynamic ads and follow-up emails successfully re-engaged potential buyers, converting them into actionable leads.
Conclusion
Through a combination of PPC, social media marketing, and website optimization, we transformed the client’s lead generation strategy, delivering high-quality inquiries while reducing acquisition costs. By aligning digital efforts with the needs of the luxury real estate market, we helped the agency establish itself as a trusted name and significantly grow its pipeline of potential buyers.
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