Projects Details
Hospitality & Travel

Client Overview
A boutique hotel located in a popular travel destination wanted to increase direct bookings and reduce reliance on third-party platforms (OTAs) such as Expedia and Booking.com. While the hotel offered unique luxury experiences and personalized service, it struggled to attract direct traffic and compete with larger hotel chains online.
Challenges
- High Dependence on OTAs: Most bookings came from third-party platforms, which charged high commission fees and offered limited customer data.
- Low Direct Website Traffic: The hotel’s website had minimal visibility in search results and low engagement.
- Underperforming Social Media: Organic social media efforts failed to drive meaningful traffic or conversions.
- Lack of Repeat Customers: The hotel had no structured follow-up system to encourage guest loyalty.
Our Approach
- Social Media Advertising
- Launched highly targeted Facebook and Instagram campaigns showcasing the hotel’s unique features, such as exclusive amenities, scenic views, and local experiences.
- Utilized captivating visuals and video ads, including virtual tours and guest testimonials, to engage potential travelers.
- Geo-targeted ads to travelers in key markets, including high-income individuals and couples planning getaways.
- SEO Strategy
- Conducted an SEO audit to optimize the website for travel-related keywords like “luxury boutique hotel in [City].”
- Created a blog section featuring travel guides and itineraries to attract organic traffic from travelers researching the destination.
- Improved website load speed, mobile responsiveness, and user experience to enhance search engine rankings.
- Email Marketing
- Designed an automated email sequence to nurture leads, offering exclusive discounts for direct bookings.
- Created personalized campaigns targeting previous guests with special offers, loyalty programs, and seasonal packages.
- Leveraged guest data collected during stays to segment and tailor email content based on traveler preferences.
- Retargeting Campaigns
- Implemented retargeting ads across Google and social media to re-engage website visitors who didn’t complete bookings.
- Dynamic ads featured room availability, pricing, and limited-time deals to encourage quick conversions.
Results
- 50% Increase in Direct Bookings: Targeted campaigns and optimized website performance drove more traffic directly to the hotel’s booking platform.
- 35% Reduction in OTA Reliance: Improved direct traffic and bookings allowed the hotel to rely less on commission-heavy third-party platforms.
- 45% Growth in Website Traffic: SEO enhancements and travel blog content attracted high-quality organic visitors.
- 30% Increase in Repeat Guests: Personalized email campaigns and loyalty incentives encouraged returning stays.
- 25% Higher Engagement on Social Media: Visual campaigns showcasing unique experiences boosted social interactions and follower growth.
Conclusion
By combining social media advertising, SEO, and personalized email marketing, we helped the boutique hotel reclaim its booking process and connect directly with its ideal audience. Our strategy not only reduced OTA dependency but also fostered guest loyalty and created a memorable online presence, solidifying the hotel as a top choice for travelers.
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