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Projects Details

Healthcare

Client Overview

A chain of multi-specialty clinics offering primary care, diagnostics, and wellness services wanted to increase patient appointments and enhance their brand visibility in a competitive urban area. Despite having high-quality facilities and a dedicated medical team, the client struggled to attract new patients and retain existing ones.

Challenges

  1. Limited Online Presence: The client’s website lacked visibility in local search results, making it difficult for potential patients to find their services.
  2. Low Appointment Bookings: Ineffective ad targeting and an outdated website resulted in low appointment conversion rates.
  3. Poor Patient Engagement: The client had no consistent content strategy, leading to minimal engagement on social media and email platforms.
  4. High Competition: Competing with established healthcare providers and newer telemedicine services reduced their market share.

Our Approach

  1. Local SEO Optimization
  • Conducted a comprehensive local SEO audit and optimized the website for high-volume healthcare keywords like “urgent care near me” and “specialty doctors in [City].”
  • Claimed and optimized Google My Business listings for all clinic locations, ensuring accurate information and encouraging patient reviews.
  • Built local backlinks from trusted healthcare directories and local news outlets to improve domain authority.
  1. PPC Advertising
  • Launched geo-targeted Google Ads campaigns focusing on local patients searching for healthcare services.
  • Developed dynamic search ads showcasing the clinics’ specialties, such as pediatrics, diagnostics, and wellness programs.
  • Implemented retargeting ads to reach website visitors who didn’t book an appointment, reminding them of available services.
  1. Content Marketing
  • Created patient-focused blog articles on topics like “How to Choose the Right Primary Care Doctor” and “5 Signs You Should Visit a Specialist.”
  • Developed video content featuring doctors answering frequently asked health questions, boosting credibility and engagement.
  • Designed downloadable wellness guides and checklists for patients, offering value and driving email sign-ups.
  1. Social Media Campaigns
  • Created engaging posts on Facebook and Instagram, highlighting patient success stories, clinic events, and health tips.
  • Ran paid social media campaigns targeting families and individuals in the clinics’ local areas, promoting seasonal services like flu vaccinations.
  • Leveraged testimonials and before-and-after stories to build trust and attract new patients.

Results

  • 120% Increase in Local Search Visibility: SEO efforts led to higher rankings for location-based healthcare searches, driving consistent organic traffic.
  • 50% Growth in Appointment Bookings: Geo-targeted PPC ads and optimized landing pages successfully converted traffic into appointments.
  • 35% Increase in Patient Engagement: Content marketing and social media campaigns boosted website traffic, social followers, and email subscribers.
  • 25% Rise in Repeat Patients: Follow-up retargeting ads and personalized email campaigns helped retain existing patients.

Conclusion

By combining local SEO, targeted PPC campaigns, and patient-focused content, we transformed the client’s digital presence, resulting in increased visibility and higher patient engagement. This comprehensive strategy positioned the clinic chain as a go-to healthcare provider in their region, driving sustainable growth and long-term success.

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