Choose Activa as your digital marketing agency and propel Your business to new heights with our award-winning digital marketing services.

Get In Touch
Activa
Get In Touch

Projects Details

Fitness & Wellness

Client Overview

A boutique fitness studio specializing in personalized group workouts and wellness programs sought to increase memberships and improve client retention. Despite offering unique classes like yoga, HIIT, and personal training, the studio struggled to attract new members and build long-term loyalty.

Challenges

  1. Low Membership Sign-Ups: The studio had limited visibility in the local market, resulting in low foot traffic and inquiries.
  2. High Attrition Rate: Retaining clients for more than a few months was a challenge due to lack of engagement outside of classes.
  3. Minimal Online Presence: The studio’s social media and website failed to effectively showcase its offerings and unique value proposition.
  4. Missed Opportunities for Retargeting: The studio did not have a system in place to re-engage potential members who visited the website or attended a trial session.

Our Approach

  1. Social Media Marketing
  • Developed a consistent content calendar featuring class highlights, client success stories, and wellness tips to engage followers.
  • Ran paid Facebook and Instagram ads targeting local residents interested in fitness, with compelling visuals and offers like “First Class Free.”
  • Leveraged Instagram Stories and Reels to showcase live workout sessions and behind-the-scenes content, creating an authentic connection with the audience.
  1. PPC Advertising
  • Launched geo-targeted Google Ads campaigns using keywords like “best fitness studio near me” and “personal training in [City].”
  • Created ad copy emphasizing the studio’s personalized approach and unique class offerings.
  • Optimized landing pages to convert ad traffic with strong CTAs, testimonials, and trial class offers.
  1. Email Marketing
  • Designed an automated email series for new leads, introducing the studio’s services, benefits, and success stories to build trust and encourage sign-ups.
  • Implemented loyalty-focused campaigns targeting existing members, offering referral bonuses and exclusive discounts on membership renewals.
  • Sent out monthly newsletters with fitness tips, new class schedules, and limited-time promotions.
  1. Retargeting Campaigns
  • Launched dynamic retargeting ads on Facebook and Instagram, targeting website visitors and individuals who attended a free trial but didn’t convert.
  • Highlighted limited-time offers and success stories in retargeting campaigns to drive urgency and re-engage prospects.

Results

  • 80% Increase in Membership Sign-Ups: Social media campaigns and PPC ads generated a surge in inquiries and trial class bookings, converting into memberships.
  • 25% Boost in Retention Rates: Loyalty-focused email campaigns and engagement strategies kept members motivated and coming back.
  • 35% Growth in Social Media Following: Consistent, engaging content and ads built a stronger online presence and local recognition.
  • 20% Higher Website Conversions: Optimized landing pages and retargeting ads turned website visitors into paying members.

Conclusion

By leveraging a combination of social media, PPC, email marketing, and retargeting strategies, we helped the boutique fitness studio achieve sustainable growth. The tailored approach not only attracted new members but also fostered loyalty among existing clients, solidifying the studio’s reputation as a go-to wellness destination in the local community.

Ready to Transform Your Digital Presence??

Schedule a 30 minutes Meeting with Our Experts to Propel Your Online Success.